Email marketing’s history can guide AI governance
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.
Edition of Sunday, October 18, 2026
10 stories · Updated · Latest editionLatest
Archive →News
UX Maps: Glossary
Use this glossary to quickly clarify key terms and concepts related to UX maps.
Data & Measurement
Synthetic Users vs. Human Respondents: Same Conclusion, Less Variation
Data from AI-generated respondents pointed to the same conclusion as a survey of 604 humans but contained far fewer distinct answers.
Advertising
What marketers need to know from Advertising Week New York 2026
Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.
Advertising
Optimizing ad spend ahead of Black Friday: What the numbers say
Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.
Email & Inbox
Transactional email: What it is and how it works
Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a password reset confirmation, or a shipping notification are all…
AI
The marketing automation model that drove 9x qualified lead growth in a secondary market
When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap.