Brands & Campaigns
Your buyers are sending agents. Will they recommend your brand?
Snowflake's CMO on how AI agents are changing who finds, trusts and chooses your brand.
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Brands & Campaigns
16 stories from the past week in Brands & Campaigns, from 1to1.
Why JCPenney is taking on deal fatigue for its holiday campaign
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s focus on real people and no-fuss ways to save.
SiriusXM Signs Giggly Squad In Major Podcast Deal
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows...where does the podcast go from here?
X launches new bonus program for video creators
The reward-based effort offers cash incentives to invited users for posting videos on the platform.
Ulta Beauty Launches Holiday Campaign Featuring Selena Gomez
Ulta Beauty’s holiday campaign features Selena Gomez and Tate McRae, whose brands are both sold at the retailer.
The changing CMO role in 3 numbers
Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.
Advertisers Must Focus On Creative Diversity
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
Brands Line Up For NYC Marathon's 50th Anniversary
The brands showing up at the annual race represent a more diverse cross-section of retail than ever before.
Influencers Play Key Role In 2026 Midterm Elections
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
Fanta Targets Halloween Market With Creators And Original Characters
The Coca-Cola Company brand is developing original characters to tie its orange soda to the holiday for years to come
Fashion Brands Partner With Soccer Stars Post World Cup
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
Edits gets new Halloween-themed options
The video creation app now features spooky fonts, sound effects and animations to help creators make their projects seasonally creepy.
Patrón embraces Día de Muertos for one-night-only comedy show
The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.
What McDonald’s dropping its FIFA sponsorship means for sports marketing
The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing efforts.
Australia’s proposed algorithmic opt-out gets pushback
Instagram Chief Adam Mosseri and conservative commentator Michael Shellenberger have separately opposed aspects of the regulations.