VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp, one of Nielsen's top rivals in the TV ad measurement space, is doubling down on AI to enhance its data and measurement capabilities, aiming to help media buyers create smarter, more effective campaigns. After cutting 20% of its workforce to streamline operations, the company is now strategically hiring, including bringing on former media executive Andrea Zapata as SVP of agency partnerships and promoting Josh Hudgins to chief product officer. Zapata emphasizes that AI is not just a feature of VideoAmp's products, but also embedded in its operational workflows to boost efficiency.
Original reporting · adexchanger.com
Read “VideoAmp Bets On AI To Connect Ad Planning And Measurement” at AdExchanger →How this was written. 1to1 wrote this article with a language model from AdExchanger’s reporting (model: @cf/ibm-granite/granite-4.0-h-micro); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from AdExchanger’s report
- VideoAmp is leveraging AI to optimize media planning and performance, aiming to help buyers adjust campaigns in real-time for better outcomes.
- The company has reduced its headcount by 20% to focus more on AI-driven operations, while also making strategic hires like Andrea Zapata to strengthen its agency partnerships.
- VideoAmp's AI strategy includes integrating AI agents to assist buyers in optimizing their campaigns, but it still requires first-party viewer data from data clean rooms and media seller integrations.
From the source
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.