Your buyers are sending agents. Will they recommend your brand?
Snowflake's CMO on how AI agents are changing who finds, trusts and chooses your brand.
1to1 · Today’s edition
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People Inc. Builds Custom APIs For AI Agents
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
Brands & Campaigns
Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows...where does the podcast go from here?
Advertising
CTV Overtakes Cable in Political Ad Spend for the First Time in a Midterm
Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than half of the new money.
Advertising
Svedka Hands Its Next Super Bowl Ad to the Public After Polarizing AI Debut
Svedka is returning to the Super Bowl with a contest led by Andy Cohen, offering fans $500,000 to create the ad
Brands & Campaigns
X launches new bonus program for video creators
The reward-based effort offers cash incentives to invited users for posting videos on the platform.
News
Meta hires bipartisan political team
The company has brought in multiple executives with ties to major players on both sides of the U.S. political fence, according to Axios.
