Lifecycle & CRM
MarTech Explores Impact Of AI On Marketing
You're swimming in data and AI tools. Is any of it really helping you better understand your customers?
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Lifecycle & CRM
2 stories from the past week in Lifecycle & CRM, from 1to1.
Salesforce Acquires Braze For Enhanced Customer Engagement
Customers could gain tighter activation and AI connections while facing tougher choices about products, pricing, and long-term lock-in.