Advertising
Politicians Spend Record Amounts On Ads
Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than half of the new money.
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Advertising
17 stories from the past week in Advertising, from 1to1.
Meta Explores Long-Form Content On Instagram
Mergers & Ad-quisitions Are we in for a year-ending blockbuster M&A spree? The Information jokes that CEOs ought to “get your deals in while ya still can, folks.” A convergence of factors could make for a splashy Q4. As AdExchanger discussed in our Big Story…
Svedka Hands Its Next Super Bowl Ad to the Public After Polarizing AI Debut
Svedka is returning to the Super Bowl with a contest led by Andy Cohen, offering fans $500,000 to create the ad
Amazon’s ad revenue growth decelerates due to Prime Day tweaks
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
Advertisers May Overlook Valuable Audiences Due To Limited Data
If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what you’re doing worked. The IAB’s September outlook shows 63% of buyers say acquiring new customers is a top-three goal this year. But the…
Ads of the Week: 9 Campaigns That Caught Our Eye, From Walmart to Sephora
Walmart, Sephora, Tinder, PlayStation, and more are behind the week’s most notable ads.
Google Faces Worst Stock Drop Since 2004 Amid Ad Revenue Concerns
How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand its sports portfolio.
Warner Bros. chases ‘Cat in the Hat’ across Amazon’s ad ecosystem
“Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.
Sociable: Meta says its expanded processing capacity is driving ad results
New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.
National Campus Rally Supports Cornell Survivor
The campaign takes the format of college admissions ads with a sobering twist: campus sexual assault statistics.
Meta Faces $25 Billion Privacy Fine In New Mexico
Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. It’s an eye-popping number, not only the largest fine ever levied against Meta, but also the largest ever levied…
Apple Blocks Third-Party ID Tech On iOS And Mac Devices
Earlier this month, ad tech received its latest warning about the cybersecurity vulnerabilities baked into programmatic advertising. That context is largely missing from discussions about Apple’s plan to disable the third-party ID infrastructure that powers…
How Urban Outfitters finds the right campus fit with college marketing
The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.
Revry Founder Alia J Daniels To Be Honored At Cynopsis Awards
The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines. Revry is home to PrismRiot, a programmatic ad exchange…
Apple Drives Ad Tech To Server-Side Solutions
Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple's identity block hits publishers' wallets, and why Apple can afford it.
Pinterest strengthens bid to media buyers with programmatic solution
Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.