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Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is mostly still a mystery. But “you can’t improve what you…
Turn faster AI output into faster campaign delivery with clearer priorities, fewer handoffs, and defined roles for people and AI.
Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.
Despite the other gains, Fox News was still the most-watched news network.
When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There was excitement on one side: I could see the inefficiencies in our process that AI might actually fix. On the other, anxiety. And while plenty of that…
The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable instruction sets for tasks such as campaign planning, sales call recaps, persona…
Away answers John Summit's viral post with a partnership that puts its aluminum luggage through a trial by fire.
