Email marketing news for people who actually send
If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what you’re doing worked. The IAB’s September outlook shows 63% of buyers say acquiring new customers is a top-three goal this year. But the…
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
Waiting until Cyber Week is too late. Run holdouts early enough to see which channels create lift, then move budget before the expensive days arrive.
The platform is offering channels the option to review content, and edit or delete videos that may go against policy.
The fight for White House access continues with CNN, MS NOW, and Politico amending their initial lawsuit.
