AdExchanger Reports Streaming Services Haunted By Ghost Audiences
CTV upfront spend surpassed linear for the first time this year. And yet the industry continues to value audiences using metrics built for a bygone era.
Edition of Friday, October 30, 2026
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Brands Line Up For NYC Marathon's 50th Anniversary
The brands showing up at the annual race represent a more diverse cross-section of retail than ever before.
Advertising
Ads of the Week: 9 Campaigns That Caught Our Eye, From Walmart to Sephora
Walmart, Sephora, Tinder, PlayStation, and more are behind the week’s most notable ads.
Advertising
Warner Bros. chases ‘Cat in the Hat’ across Amazon’s ad ecosystem
“Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.
Advertising
Sociable: Meta says its expanded processing capacity is driving ad results
New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.
AI
Marketers Risk Optimizing SEO For AI Over Users
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.
AI
The latest AI-powered martech news and releases
The cautionary tale of when Salesforce "ingested" Slack.
