Streaming Services Reconsider Ads To Boost Revenue
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue.
Edition of Thursday, October 22, 2026
10 stories · Updated · Latest edition
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Archive →Lifecycle & CRM
Marketers Use CRM Segmentation To Drive Holiday Sales
Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.
Advertising
Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite
While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.
Email & Inbox
Tilly Norwood Discusses AI And Advertising
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Lifecycle & CRM
MarTech Reconsiders Voice Of Customer Programs
Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands. What should modern companies do instead.
Brands & Campaigns
Domino’s links with Minecraft to push personal pizza via gaming
The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.
Brands & Campaigns
Meta offers creative ad targeting for specific audiences
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.