Marketers Use CRM Segmentation To Drive Holiday Sales
Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.
Email marketing news for people who actually send
Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.
Creator mentors Colin and Samir teamed up with Adobe to fund a creator's project; the first step towards the duo's new production era.
The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.
Plus, an in-depth look at Target's holiday strategy.
A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back.
The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another overlapping layer.
The Australian startup is betting that creative is the last part of ad buying left to automate.
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Today’s news explained through the Marketing Blueprint, with every source linked.