Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP
Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data.
Edition of Tuesday, October 13, 2026
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Texas A&M and ADWEEK Are Launching a Year-Round Media Platform Together
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business leaders, as ADWEEK establishes itself at College Station throughout 2027.
Brands & Campaigns
Matt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
Advertising
Vizio ramps up creator-led programming in bid for CTV ad dollars
The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
Advertising
‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
AI
How MOps teams are restructuring for autonomous AI agents
Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight.
Brands & Campaigns
Your social media following isn’t the asset you think it is
Every new piece of content shouldn't mean starting from zero. Learn how to turn fleeting social media attention into ongoing audience relationships.