Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech?
Edition of Monday, October 12, 2026
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Archive →AI
What Pokemon Pokopia Taught Me About the Future of Marketing
I have a marketing prediction: “Made entirely by humans” will become a premium signal. As AI tools make it easier than ever to produce more content, the work that exhibits human creativity and originality will become more valuable. I think we’ll start to see…
Data & Measurement
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Brands & Campaigns
Welcome to Creator University: Inside the colleges building creator economy programs
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.
AI
11 of the Best-Funded GEO Startups Racing to Win AI Search
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
Advertising
Google Opens AI Mode to Prescription Drug Ads
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
Data & Measurement
X re-builds its third-party usage showcase
The platform’s relaunched exhibit website lists official partners, agentic use cases and more in an effort to inspire developers to integrate X data into their apps.