Email marketing news for people who actually send
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight…
Unsure where to start? Use this collection of links to our articles and videos to learn about how artificial intelligence works, and how users think about it.
How people react to being told that AI helped create a piece of content varies with audience, context, the nature and degree of AI use.
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of…
The first purchase gives you clues about what a customer may need next. Use them to build more relevant post-purchase journeys.
New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
Dateline celebrates the premiere of its 35th season by lighting up the Empire State Building.
Why creator content should be treated as a core paid media asset.