Email marketing news for people who actually send
There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting institutions right now. But this isn’t just about logos cluttering the playing field. Sports leagues and teams are making decisions that…
Salesforce is buying Cresta to bring AI voice agents into customer calls, tying conversations more closely to CRM data and its broader Agentforce push.
The nostalgic campaign arrives following a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.
Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding company owning their data.
Adobe research also found that AI traffic converted 90% better than non-AI traffic.
The platform wants to help advertisers align their promotions with users’ discovery behavior even as the company’s overall search traffic drops.
The company’s updated analytics are designed to help creators access more monetization opportunities and better understand post metrics.
