Microdramas Bid For Big Bucks; The Truth Behind Mobile Game Ad Algorithms Tiny TV
Social-native brands love microdramas; Free games will show you more ads if they think you’re worth more; And gambling ads are taking over ESPN.
Edition of Thursday, October 15, 2026
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Archive →Advertising
The 2026 Halloween Ads Worth Screaming About
e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.
Brands & Campaigns
The CMO role is evolving before our very eyes
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
AI
Your AI visibility score may be hiding a problem
Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.
Brands & Campaigns
5 ways marketers can make a lasting impact with Gen Alpha
Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.
Brands & Campaigns
Applebee’s CMO on differentiating marketing in a value-obsessed industry
Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.
Data & Measurement
Snap reports on Snap Map data for brands
The company said that the discovery tool can help drive engagement but noted that most users still turn to Google Maps for location information.