The New Siri’s Biggest Strength Is Not Intelligence
A useful AI assistant needs relevant personal context, the capability to use it, and an experience that helps users understand its limits.
Edition of Saturday, October 10, 2026
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Archive →Advertising
Why Free People prioritizes cultural co-authorship in celeb tie-ups
At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
AI
AI budgets are growing faster than proof of ROI
Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value.
Data & Measurement
Why HIPAA compliance in martech goes beyond BAAs
A business associate agreement won't fix risky data flows. Here's what to check across tracking tools, EHR feeds, and ad platforms.
Data & Measurement
Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.
News
Jupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its First Year
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
Brands & Campaigns
8 best link-in-bio tools for brands and creators in 2026
Between character count limitations and linking restrictions, one clickable URL in your bio could fix a lot of problems. Link-in-bio tools let you centralize