New WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.
Edition of Tuesday, October 6, 2026
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At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
Brands & Campaigns
Read All of ADWEEK’s Starbucks Coverage
To coincide with ADWEEK’s latest cover story on Starbucks’ CEO Brian Niccol—plus additional features on the coffee chain’s merchandise lines, exclusive interviews with its chief brand officer, and a clear-eyed
Advertising
Noom’s Latest Ad Stokes Fears of GLP-1 Weight Rebound
While earlier installments of Noom’s “Lose for Keeps” campaign featured Rebel Wilson goofing around in pastel workout wear, the company’s newest spot trades Wilson’s relatable brand of star power for
AI
TikTok broadens agentic AI play, brings global ad network to US
New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.
Brands & Campaigns
Why Panda Express is embracing an ‘always-on’ gaming strategy
The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a persistent virtual destination.
AI
Apprenticeships are the key to saving early-career marketing roles
Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.