Cable News Networks See Gains In Viewership
Fox News, MS NOW, and CNN all had increases in total viewers and the 25-54 age demographic, according to Adweek. These gains are significant for the networks' advertising revenue
Original reporting · adweek.com
Original: “Week of Oct. 12 Cable News Ratings: All Networks Had Gains”
Read “Week of Oct. 12 Cable News Ratings: All Networks Had Gains” at Adweek →
How this was written. 1to1 wrote this article with a language model from Adweek’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Adweek’s report
- Fox News, MS NOW, and CNN all saw increases in total viewers and the 25-54 age demographic during the week of October 12.
- CNN moved ahead of MS NOW to take the second spot in total day viewership, with significant increases in the 25-54 demographic.
- The networks' performance was compared to the same period last year, with MS NOW and CNN experiencing significant gains, while Fox News saw declines.
The week of October 12 saw a rise in viewership for major cable news networks, including Fox News, MS NOW, and CNN, with each network experiencing growth in both total viewers and the key 25-54 age demographic during primetime and total day.
Adweek reported that CNN moved ahead of MS NOW to take the second spot in total day viewership, with notable increases in the 25-54 demographic. This shift in rankings is a significant development in the competitive cable news landscape.
On the programming front, Fox News' The Five regained its top position in the 25-54 demographic, while MS NOW's Monday night show at 9 p.m. ET was the most-watched program in its time slot in both total viewers and the demographic.
According to Nielsen's data, Fox News averaged 1.724 million total viewers during primetime, representing an 8% increase from the previous week. The network also saw gains in total day viewership, with a 3% increase in total viewers and a 4% increase in the 25-54 demographic.
MS NOW and CNN also experienced growth, with MS NOW averaging 927,000 total viewers during primetime and CNN averaging 628,000. Both networks saw significant increases in the 25-54 demographic, with MS NOW up 6% and CNN up 15%.
The networks' performance was also compared to the same period last year, with Fox News seeing declines in both total viewers and the 25-54 demographic. In contrast, MS NOW and CNN experienced significant gains, with MS NOW up 13% in total viewers and 48% in the demographic, and CNN up 19% in total viewers and 44% in the demographic.
Questions and answers
Which network had the most-watched program in the 25-54 demographic?
Fox News' The Five regained its top position in the 25-54 demographic.
How did CNN perform compared to the previous week?
CNN saw significant increases in both total viewers and the 25-54 demographic, with a 9% increase in total viewers and a 15% increase in the demographic during primetime.
How did the networks perform compared to the same period last year?
MS NOW and CNN experienced significant gains, while Fox News saw declines in both total viewers and the 25-54 demographic.
