The Apple Bites Back
The article discusses Apple's latest iOS 27 update, which removes ad serving issues for The Trade Desk but introduces a new domain block list that could significantly impact programmatic analytics on Apple devices. This move highlights Apple's growing influence in the ad tech industry and its reluctance to self-regulate, potentially expanding its blocking capabilities beyond a few scaled vendors to the entire ecosystem.
Original reporting · adexchanger.com
Read “The Apple Bites Back” at AdExchanger →How this was written. 1to1 wrote this article with a language model from AdExchanger’s reporting (model: @cf/ibm-granite/granite-4.0-h-micro); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from AdExchanger’s report
- Apple removed The Trade Desk's ad serving problem from a new beta version of iOS 27
- A new domain block list in iOS 27 could expand ad tech and martech blocking beyond a few scaled vendors
- Apple's block list operates differently than the AppTrackingTransparency framework, effectively blocking companies from conducting parts of their business entirely
From the source
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.