OpenAI moves to make ChatGPT ads more measurable — and more visual
OpenAI is rolling out a series of updates to its ChatGPT ad platform aimed at improving measurability and visual appeal for advertisers, addressing key pain points that have hindered the adoption of paid content on the AI-powered chatbot. These enhancements include new ad formats, expanded measurement tools, and brand suitability safeguards, signaling OpenAI's early-stage efforts to build a more robust advertising ecosystem around its language model.
Original reporting · digiday.com
Read “OpenAI moves to make ChatGPT ads more measurable — and more visual” at Digiday →How this was written. 1to1 wrote this article with a language model from Digiday’s reporting (model: @cf/ibm-granite/granite-4.0-h-micro); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Digiday’s report
- OpenAI is testing image ads in the U.S., expanding ad formats beyond the current text-based format to provide advertisers with more visual options for showcasing products and services.
- The company is enhancing measurement capabilities by integrating with third-party tools like Kochava and partners such as Kochava, Kochava, and 10 others, enabling advertisers to connect ChatGPT campaigns to measurable outcomes and outcomes beyond the last click.
- OpenAI is collaborating with DoubleVerify and Integral Ad Science on brand suitability pilots to ensure ad content aligns with brand standards, although these pilots will not share real user data with the partners to maintain privacy.
From the source
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.