Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Apple's latest iOS 27 update introduces a new privacy feature that differs significantly from the AppTrackingTransparency (ATT) framework, creating unique challenges for the ad tech industry.
Original reporting · adexchanger.com
Read “Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT” at AdExchanger →How this was written. 1to1 wrote this article with a language model from AdExchanger’s reporting (model: @cf/ibm-granite/granite-4.0-h-micro); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from AdExchanger’s report
- Apple's iOS 27 blocks adsrvr.org and other ad tech domains in Safari for users with the update
- The move limits ad delivery for companies like The Trade Desk, LiveRamp, ID5, Permutive, and Audigent
- The asymmetry in ad serving between Google and Apple raises competitive concerns
From the source
Editor’s note: After this column published, AdExchanger reported that Apple’s WebKit blocklist has expanded well beyond the initial handful of companies — potentially to hundreds of ad tech, martech and data vendors. Read more. When Apple’s…